Every year, I like to look back on all the new skincare products I was impressed by and the indie beauty brands really stood out this year! So I wanted to share my 2022 favorite skincare products from indie beauty brands like KraveBeauty, Jordan Samuel, Sachi, and so much more. Share your favorite skincare products of 2022 in the comments!
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🔹 Cipher 88mph Short Contact Remodeling Balm
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🔹 Sachi Pro Resilience Serum
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🔹 Stratia Interface
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🔹 KraveBeauty Makeup Re-Wined Transforming Jelly Oil Cleanser
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🔹 Jordan Samuel Mandelic Exfoliating Mask
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🔹 Build b-balm Multi-Purpose Moisturizing Gel Balm
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🔹 Sireni Overnight Overhaul Mask
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CHAPTERS:
00:00 Intro
02:13 Indie Beauty
03:03 Cipher
06:23 Sachi
11:51 KraveBeauty
13:32 Jordan Samuel
15:34 Build
17:12 Sireni
18:46 Final Thoughts
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DISCLAIMER: The description may contain affiliate links for a small commission on purchased products. Affiliate links support our channel, so we can continue to make fun videos for you. Also, some items may have been received through PR. NATURIUM is Susan Yara's skincare brand. Thanks for watching and shopping!

It is great and big of you to give these indie brands a shoutout; they are, after all, your competitors. It shows where your brand’s “state of mind” is at. It is an excellent reminder for us all. We are our own competition. If someone else did a fantastic job, acknowledge them. There’s plenty to go around.
There’s always plenty for everyone! I love to see innovation.
@Mixed Makeup ✌️😎✌️ yes!!!!
I believe her for my skincare. I’ve been watching her since the “SASS” days. I loved watching Sharzad & Susan’s experience as well as showing us fun & exciting new treatments 😍
Would love to see Susan interview Indie founders!
Omg this is such a good idea. SUSAN PLZZZ.
Do you have any thoughts on Ameon Skin? Or Experiment Beauty (super saturated barrier serum)? I saw James Welsh mention them in a video recently and my interest is piqued 😊
omg that sireni overnight treatment is soooooo amazing. I am dark skinned and I bought like 5 of them after trying it for the first time. Overtime, it has really helped even out my skin tone and gives me a beautiful glow! I stand by that product 100%!!!
I really like that you did a video on your favorite products of the year from Indie brands. If they don’t have the ability to do bigger campaigns and pay for influencers to market their products then your video is helpful. I really like how you described the jelly to gel cleanser from Krave Beauty. All of the products sound good though. But I do have questions. Recently I’ve noticed that Gold Bond has come out with a retinol “lotion” for face and body. I haven’t been able to find the percentage of retinol that’s used. But I have seen where it has urea, shea butter, jojoba oil and squalene. It also lists caramel as an ingredient which I’m not sure if it is for the scent? Or if there are actual benefits in using caramel on the skin that I don’t know about? My question is will there be a retinol product for the body released from Naturium? I realize that you can use any face product on the body as well. But as someone that has lost a lot of weight and will be losing more. I’m wanting to do my best in taking good care of the skin on my face and body during this process and for here on out. So I’m really interested in applying the same products that I use on my face for my body as well.
I love how you talk about the science behind the products!
This has to be the best 2022 video yet! I have Stratia interface but I had never heard of any of these other products. They’re quite innovative compared to what we have at the moment. Very good recommendations
I love Jordan Samuels products 🥰
Thank you so much, Rachel! Xo
When I learned that retinaldehyde react faster (conversion process) and it is less irritating for sensitive skin 2.5 years ago, I never once purchased a retinol product. Mahalo for mentioning a product with this great ingredient 🌈🌺🤙🏼
OMG thank you for introducing me to Cipher 88mph Short Contact Remodeling Balm, it looks incredible and I’m super pumped that it can be used in the morning as well
Love Jordan Samuel, he is such a nice guy and knowledgeable!
🥹❤️🥹 thank you!!
I follow you on Instagram and love your videos! 😘😘😘
One of my favorite videos, saw a lot of amazing indie brands that i drool over on instagram lol. Great job guys!
Products sound great but far more expensive that I’m comfortable is spending.
OMG the Cipher Balm has incredible ingredients! Retinal, PAD, salicylic acid, madecassoside, ceramides, panthenol… So perfect for oily acne-prone skin. So sad that it’s so insanely expensive!!!
It’s expensive but honestly, these are expensive ingredients so it’s justified to me. It’s not like spending a ton on a hyaluronic acid serum.
@Mixed Makeup I agree, it really seems like a quality formula. Just out of budget for me!
Loved this video! Super excited to try these brands/products this upcoming year!! 😍
SUSANNNNNN, you look gorgeous!!
I think, in order for a lot of Indie brands to survive, is innovation. I’ve noticed that many Indie brands die off once they just start copying others and stop being innovative. Indie brands normally don’t have the following the bigger brands do (in part, because exposure, $$$ for ads and R&D, etc etc). So unfortunately, innovation is what I think the key is to survive until you’re at a comfortable place where you can balance both keeping those consistently good formulated products and releasing more experimental/innovative stuff.
The big brands don’t typically come out with anything truly innovative. They’re all doing the same stuff, usually.
Tbh, if I want to seek something out that is more innovative/on the cutting edge of skincare, I’ll typically go seek indie brands.
Got a good list here, Susan! I’ve tried a few of these, but now I’ve got a list of stuff to try out 😁.
I think, in order for a lot of Indie brands to survive, is innovation. I’ve noticed that many Indie brands die off once they just start copying others and stop being innovative. Indie brands normally don’t have the following the bigger brands do (in part, because exposure, $$$ for ads and R&D, etc etc). So unfortunately, innovation is what I think the key is to survive until you’re at a comfortable place where you can balance both keeping those consistently good formulated products and releasing more experimental/innovative stuff.
The big brands don’t typically come out with anything truly innovative. They’re all doing the same stuff, usually (It’s easier to just come out with the same formulas repackaged than to deal with the bureaucracy and hassle they would go through to be able to release something truly new)
Tbh, if I want to seek something out that is more innovative/on the cutting edge of skincare, I’ll typically go seek indie brands.
Got a good list here, Susan! I’ve tried a few of these, but now I’ve got a list of stuff to try out 😁.
Looooove this video 💗💗💗 I hope to see more retinal products in 2023. I love using my 0.15% YTTP retinal almost daily 💛 Would also love a stronger retinal from naturium in the future hehe 😁
I looooove 88mph! It makes me feel better using a retinol product that I can wash off so it doesn’t transfer to my baby’s sensitive skin.